I started my career in finance as an analyst in 2009. It was all spreadsheets and forecasts—until one day, I got access to Google Analytics. That moment changed everything.

Seeing real-time data on how people interacted with a website opened a door I didn’t know existed. I was hooked. I taught myself everything I could about web analytics, SEO, and SEM. Before long, I had pivoted fully into the world of performance marketing—and I haven’t looked back.

Over the past 15+ years, I’ve led growth and marketing for early-stage startups and scaled teams across a range of industries—from marketplaces to SaaS to consumer hardware. Whether managing multi-million dollar budgets or helping a startup find product-market fit, I bring a data-obsessed, test-and-learn approach to building sustainable growth engines.

Some highlights along the way:

• Scaled a TikTok ad program from $0 to $450K/month, making it a top acquisition channel

• Managed $14M+ annual budgets while delivering record-low acquisition costs

• Created an advertising bot using the Meta Ads Marketing API allowing programmatic real-time campaign creation for high priority accounts, increasing leads for the sales team by 400%

• Built marketing tech stacks that unlocked automation, attribution, and better decision-making

More than just results, what sets me apart is a deep understanding of how all the parts of a business must work together to scale. I’ve led and collaborated closely with product, design, engineering, and data teams throughout my career. That cross-functional perspective means I don’t just run campaigns—I know how to ensure the right infrastructure is in place to make them successful. Whether it’s fixing broken attribution, aligning messaging with product UX, or translating insights into experiments, I bring a holistic lens to every engagement.

Now, through Jaramillo & Company, I help brands unlock meaningful growth through strategy, performance marketing, and the right mix of tech and storytelling.

Let’s build something that works and lasts.